Top themes for October are big data, destination marketing and how to manage social

Better one of these quotes in the comments box below and you stand to win an EyeforTravel conference pass in your city of choice.

1. In making decisions and in taking risks [with big data and analytics] you have a foundation on which to draw from in the future

Scott Pusillo, Viceroy VP of Sales & Revenue Management, shares insights into what metrics his business is using. More from him in the coming weeks…

2. If you are doing marketing without analytics, there is no point doing it.

Joerg Esser, managing director of Thomas Cook in the Netherlands tells us that marketers today need maths!

3. The industry can look forward to more cost-based marketing, and more cost-based rewards

Wishful thinking from Lennert De Jong, Commercial Director, citizenM

4. Increasingly, revenue management becomes a multi-departmental process, requiring integration of pricing, marketing, loyalty, CRM, and distribution.

One theme that keeps coming up from Tom Bacon a 25-year airline veteran and industry consultant in revenue optimisation

5.  You can have a big idea but when it comes down to it, it’s really all about execution

Telling it as it is for a new start-up in the UK’s self-catering industry is Matt Fox, chief executive of Snaptrip

6. Much of the destination marketing organisation’s power has been transferred to the public

EyeforTravel guest columnist David Hornstein dips into destination marketing with some interesting findings

7. For 38% of millennials, travel is part of the American dream…compared to baby boomers and Xers

Neha Parikh, VP & General Manager North America, hotels.com on why the travel industry cannot afford to ignore the go-go generation

8. 42% of guests expect a response on social media within an hour but that rises to 72% if it’s a customer service related issue

So says Joshua Sloser, VP of Digital Innovation at Hilton

9. The judgement, to my mind, is a shocking indictment on the OFT (Office of Fair Trading)

After Skyscanner wins two of three grounds of its appeal against Britain’s OFT (now the Competition & Markets Authority) decision, Dorian Harris, the founder of discount website, Skoosh shares his views

10. If you can respond out of hours so much the better!

The industry that never sleeps according to Lesley Mair, social media executive at Scotland’s destination marketer, VisitScotland