Social Media and Marketing
YouTube ready with its first-ever travel-specific channel
Norwegian Cruise Line has tied up with YouTube to power the first-ever YouTube Vacationer, a travel-specific channel within the online video site.
Published: 10 Sep 2010
Norwegian Cruise Line has tied up with YouTube to power the first-ever YouTube Vacationer, a travel-specific channel within the online video site.
The channel will offer vacation inspiration with ideas and advice from well-traveled experts, such as Lonely Planet, National Geographic and Travel Channel.
The YouTube Vacationer, www.youtube.com/vacationer, is also interactive, offering visitors a first of its kind opportunity to create their own “Vacation You” video experience and share it with others.
Norwegian Cruise Line’s signature Freestyle Cruising approach is at the heart of this site. It provides users with a flexible option to interact with more than two million combinations of video content enabling them to create and share their own unique Freestyle vacation experience.
When interacting within Norwegian’s “Vacation You” section of the YouTube Vacationer channel, visitors will select from a series of short video clips that tap into their vacation mindset to produce a customised 60-90 second montage of their ideal Freestyle Cruising vacations.
Visitors can then share their personalised “Vacation You” video with friends and family through Facebook, Twitter or email.
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