Social Media and Marketing

Online travel agency Zuji is forecasting the biggest year in the company’s nine-year Australian history.

Published: 24 May 2011

Online travel agency Zuji is forecasting the biggest year in the company’s nine-year Australian history.

The company has come up with a new approach, Travel Your Way, which is focused on putting the power back into the hands of the individual traveller. With this move, the company is forecasting to yield 200 percent growth on last year.

“The age of information has enabled our customers to be a lot more informed when it comes to travel and we know that each traveller has a different idea about what they do and don’t like,” said Zuji Australia MD James Gaskell. “Our approach is really to stop telling people how they should travel, but instead, provide them with the choice and technology that will enable each customer to travel in their own unique way.”

Zuji’s Travel Your Way approach taps into US parent company Travelocity’s global network. The use of technology then allows the customers to quickly narrow down to their ideal style of travel.

Gaskell says Australians are acknowledged worldwide for their eagerness to travel and equally for their preference to take charge of their own travel.

The company also referred to recent Roy Morgan Single Source Data (December 2010) figures. It shows up to 75 percent of 18 - 55 year old Australians saying that the Internet is the most useful media channel for booking travel and 80 percent of Australians in this age bracket use the Internet for booking travel.

The Travel Your Way campaign will be supported by Zuji’s biggest ever marketing investment in Australia through a multi-platform media strategy, which includes television, outdoor, print, social media and digital marketing. Financial details weren’t shared.

Click here for video