May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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Industry Insight

When digital met the great outdoors

Jan 7, 2014

How can travel brands exploit creative new technologies that facilitate interactive outdoor displays and more? Andrew Hennigan investigates

How the Middle East is getting social with destination marketing

Oct 29, 2014

With growing numbers of mobile and social users in the region, destination marketers at two emirates are dreaming up ways to generate useful and...

How to keep Twitter-savvy customers happy

Oct 23, 2014

How do you turn customer engagement on a channel like Twitter into a positive experience? Andrew Hennigan talks to a DMO, low-cost carrier and B2B...

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

Search online visability and social media

Jan 13, 2014

Anil Aggarwal, CEO, Milestone Internet Marketing will look at the latest white-hat techniques and best-practices to maximize your search exposure and ranking

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Social Media and Mobile in Travel Distribution Report: Online strategies, consumer and industry trends, 2013

Feb 12, 2014

Strategic insights on how mobile and social media have impacted the optimal marketing mix to drive direct booking, meeting future consumer needs and...

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...