We have partnered with a range of industry associations and companies to put together an agenda of free and low cost seminars and workshops covering a range of mission critical topics. These seminars can benefit the whole distribution team. Perfect if your budget is stretched and you need your distribution team to know the latest in product pricing, search technology & email marketing.
DAY 1
9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM
Brought to you by: Harrah's Entertainment Steve Pinchuk , Corporate VP Revenue Management, Harrah's Entertainment
How can hotels maximise the revenue from major events
Cost : FREE TO ATTEND
Brought to you by: Rubicon Group
Next Generation Market Information for the Travel Industry
Steve Swope, CEO of Rubicon will be presenting a new and innovative approach to the way in which pricing and demand data will be presented to the travel industry. Key questions that will be answered include:
· What information do revenue and distribution managers need to compete effectively in their market?
Presented by Steve Swope, President and CEO, The Rubicon Group
Next Generation Market Information for the Travel Industry - What information do revenue and distribution managers need to compete effectively
Brought to you by: IDeaS
The Latest Developments in Dynamic Pricing and Best Available Rate and How Technology can help Optimize Revenue
Brought to you by: Pros Revenue Management
Best Practices in Integrating Technology and Revenue Management
Brought to you by: Pocketvox
Walking in the streets of a city and getting information (history, art, anecdotes,etc..) on what you see provides a pleasure that is now more and more accessible for the mass market (high speed connections/ equipment rate in MP3 players and MP3 players on Mobile phones....etc..).
With these easy to use contents, the visitor is achieving his primary purpose: meeting the city he is visiting. Therefore, these new contents generation is a highly qualitative and differentiating product which is a perfect complement of more commodization oriented products like hotel nights/ flights...
PocketVox is the largest producer of audio visits and walks of the major monuments and districts of the most visited cities in Europe
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Content enhancement - Downloadable MP3 Audio visits and walks : The arrival of new discovery tools
Brought to you by: Multimap
In the travel sector, the internet continues to be the fastest-growing channel to market by a wide margin. Close to 25% of all industry revenues are now generated online, and growth in internet sales is in double digits. Adding maps and travel directions services, such as Multimap’s, makes travel websites a valuable destination resource for online customers, equipping them with the location information they need to have the confidence to make a booking.
Attendees will learn how the provision of top-notch localized mapping services has helped many travel companies worldwide, including lastminute.com, Opodo, Flight Centre, Wyndham Worldwide Hotels, Active Hotels and Hilton, to boost site traffic, visitor retention and cust
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Opportunities for Online Location–Based Travel Services
Brought to you by: Idiom
Maximise Your Position in Today’s Marketplace: Why travel businesses need to globalise to thrive
Brought to you by: Translations.com
Today's travel companies are increasingly looking to market their products around the world with the most detailed and compelling content possible. As a result, companies are increasingly facing challenges to create and manage that content in multiple languages/markets. Translations.com's workshop will seek to address those challenges by focusing on the best practices in the management of multilingual content for the Travel & Tourism industry. Topics covered include:
* Accurately representing your brand in different languages/markets. ... click for more »
Creating and Managing Online Content in Multiple Languages and Markets
Cost : 1 day conference £295+VAT Speakers from Leisure Direction, Hoseasons Holidays Ltd. Mytravel, Superbreak Mini Holidays, First Choice Holidays Plc, Virgin Atlantic Airways, Holiday Extras, Euro Relais, Marriott International
Brought to you by:
Attend the event that will enable you to:
*Pay only for clicks that sell your product
Speakers from Leisure Direction Ltd, Hoseasons Holidays Ltd. Mytravel, Superbreak Mini Holidays, First Choice Holidays Plc, Virgin Atlantic Airways, Holiday Extras, Euro Relais, Marriott International
TO REGISTER
Visit ... click for more »
How to use affiliate partners to reduce online marketing costs and increase sales Leisure Direction, Hoseasons Holidays Ltd. Mytravel, Superbreak Mini Holidays, First Choice Holidays Plc, Virgin Atlantic Airways, Holiday Extras, Euro Relais, Marriott International
Brought to you by:
Affiliates Forum Networking event (4pm to 9pm)
Brought to you by: Board of Airline Representatives UK
Board Of Airline Representatives UK meeting
Brought to you by: RightNow Technologies
Your marketing has worked well and you’re seeing an increase in visitors to your web site looking at the holiday products you have on offer. There are however lots of options from many different companies. This is a crucial stage where customers are assessing and will ultimately make a decision about purchasing your products. We will share with you in this workshop thoughts, ideas and best practice on how to not only turn these lookers into bookers but also how to improve the retention of your customers so they keep coming back.
Alan Clark - Strategic Account Director, Travel & Leisure Vertical EMEA, RightNow Technologies
Turning lookers into bookers (and again next year!)
Brought to you by: Lixto
This workshop will highlight how companies can build and use innovative search technology to their advantage in a short timeframe and at a profit.
Meta Search for all kind of travel products - How to do it, cost implications and possible benefits
Online Market Monitoring and Analysis - Build effective tools to respond faster and more effectively to market changes
Efficient process integration over the web - Shave significant time and cost chunks from web based integration projects
Competitive Advantage Through Custom Meta Search Competitive Monitoring Web Process Integration
Brought to you by: TRAVELfusion
TRAVELfusion will be providing a critical assessment on the impact which the travel meta-search and travel 2.0 services have had on the online travel space. Have they been successful? Are these services profitable? And what has been the impact on the incumbent players. The workshop will provide practical examples of the different services, the functionalities and the different business models and strategies deployed. We will assess who the winners and losers will be and what does the future hold for travel search and travel 2.0.
Travel Search and Travel 2.0 – the New Money spinners?
Brought to you by: Affiliate Window
An Introduction to Affiliate Marketing
Cost : FREE TO ATTEND
Brought to you by:
Since the introduction of ADS (Approved Destination Status) policy by CNTA, leisure tourism from China has mushroomed to both short haul and long haul destinations. Private passport numbers have overtaken business and official passports and Chinese tour groups can be seen almost everywhere.
The impact of this emerging market is felt most strongly in Asia but inevitably Chinese are travelling further – to Australia, Europe, and the Americas.
It is estimated that the outbound market will grow to 100 million passengers by 2020. Hong Kong and Macau already absorb about 20 million Chinese each year. Every tourism destination needs to have a clear China strategy and begin to build its image with the Chinese consumers now.
... click for more »
How the Chinese Outbound Travel Market is Changing: China Contact
Brought to you by: OpenJaw
Topics will include:
- Terminology - Dynamic Packaging, Cross Sell and Shopping Cart
Planning for Dynamic Packaging' - Understanding how a move to Dynamic Packaging will impact your organisation
Brought to you by: ENGAGE TRAVEL
ENGAGE TRAVEL – Managing your Data Feeds
Brought to you by: The Search Works ... click for more »
Budgeting for success: the trend towards Search as Cost of Sale
Brought to you by: etoursonline
No doubt, Indian market has witnessed an explosion of online travel portals, but there growth in respect to Non Air Travel Products has been limited. They need a partner who can provide them a solution in real sense i.e, offering a comprehensive distribution base of Non air travel products. Though traditionally this market has focused more on unmanaged and fragmented business segment, today it is providing a platform in the form of Etoursonline to provide seamless integration not only to suppliers but also to allied products.
The online travel market provide a lot of opportunity as business model is migrating from offline to online models where vendors are becoming more efficient with adoption of technology and stand
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B2B distribution experience in Indian Market - Empowering offline travel companies in online space
DAY 2
9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM
Brought to you by: Steak Media
Digital & ATL: Integrating Your Marketing Strategies to Maximum Effect
Brought to you by: Netizen Digital
How can travel companies make the best possible use of search engine marketing?
Online travel marketing specialists Netizen Digital will answer some of the key questions about search marketing for the travel sector and demonstrate their own unique approach to delivering the best ROI from search marketing campaigns.
The Truth about Travel Search Marketing
Brought to you by: MediaCo
Search Engine Marketing should now be an integral aspect of any Company’s marketing strategy. SEM is now well established as a key method of driving new enquiries or sales (depending on your business model).
What are the differences? What are benefits of each? Should a company be actively involved in both SEO and PPC? If so, how should budgets be split effectively between them and what are the parameters to enable an accurate decision?
To answer
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A Marketers Guide to Search Engine Optimisation
Brought to you by: Efficent Frontier
David White, Senior Manager – Client Services at Efficient Frontier, will reveal how through the use of increased data analysis, portfolio based optimisation and ROI modelling, online travel brands can increase their return by at least 20% whilst getting much greater visibility into how they are spending their paid search budget.
Efficient Frontier is the leading worldwide provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing and enables customers to realize an average increase in ROI of 20 to 50 percent. With Efficient Frontier, online marketers ca
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Data analysis, portfolio-based optimization and ROI modeling in the travel sector
Brought to you by: Spanner works
The future of marketing is search
Brought to you by: Endeca
Providing customers with compelling products and services is required for success in online hospitality. But capturing customers from their initial inspiration all the way through to booking is necessary to take full advantage of this selection. As hospitality companies continue to face increasing competition and commoditization of their products, it becomes critical to have a differentiated, brand-reinforcing online experience to drive increased loyalty and revenue.
First, John Bevan, director of holidays, Lastminute.com will present a case study on how they manage to earn the loyalty of last-minute travelers by providing a superior search and information access experience. Join us to hear about the benefits they e
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Driving Loyalty and Revenue through Improved Online Experiences
Brought to you by: DoubleClick
New research is constantly coming out revealing how searchers interact with search engines.
Jonty Kelt, Vice President, Search, DoubleClick International, will reveal how
- Understanding how searchers search is critical to maximising the values and effectiveness of SEM as well as other media
- How to Track ROI: As local search becomes increasingly important, search marketers must try to track offline conversions
- The importance of understanding consumer intent (eg researching vs buying) and integrating your search campaign into the broader marketing mix
- To Determine Offline vs Online performance: The importance of tracking the performance of search when used as a ‘branding vehic
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Trends in Consumer Behaviour: How do consumers interact with Search Engines and top tips and techniques for travel companies to optimise your site
Brought to you by: Tamar
How to maximise search conversion for travel industry
Cost : Costs: ITM & ACTE members £0.00 Non-Members £79.00
Brought to you by: ITM and ACTE
ITM & ACTE Partnership Forum
Please join the Association of Corporate Travel Executives (ACTE) and the Institute of Travel Management (ITM) as we partner for a full morning of educational sessions focused on two key issues in the changing world of international travel management - duty of care and meetings management.
Speakers from CTP, Cranfield University, PricewaterhouseCoopers, Flybe, Margolis Technology, ITM, Preferred Hotels Group, BCD Travel This event is an exclusive session held in conjunction with the Eye For Travel Show
TO SEE A COMPLETE AGENDA AND TO REGISTER VISIT http://www.acte.org/events/details.php?id=128 fo
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The Changing World of International Travel Management
Brought to you by: Sprice.com
How to take advantage of the meta-search concept and “Web 3.0” services to maximize your Return On Investment for your marketing budget
Cost : FREE TO ATTEND - Learn from Easy Cruise, London City Airport, Eurostar, Sunvil Holidays
Brought to you by: SKAL
Join the following executives who will be outlining the future plans for expansion for a morning of debate and networking.
Paul Ellerby, Sales and Marketing Director, Easy Cruise
Join Skål and hear the following executives outline their future plans for expansion.... Easy Cruise, London City Airport, Eurostar, Sunvil Holidays
Brought to you by: QuadLabs
Though there is tremendous growth in the direct sales sphere a large chunk of the revenues still originates from Sub-agents or other indirect sales channels.
For traditional travel consolidators who are struggling to fight off the challenge from OTAs or OTAs who want to harness the selling prowess of sales agents, learn how to enable enterprise grade features and functionality on the agents desktop to help him perform better for you.
Learn how existing businesses have increased their revenue by distributing a free booking management tool to their sub-agents. Witness innovations that are helping sub-agents compete in the market and retain their end customers.
Learn about innovative indirect distribution
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Changing the distribution landscape - The Case for Indirect Sales
Cost : Free to AICR members £35 for non members
Brought to you by: AICR
REVENUE, CONTENT AND DISTRIBUTION CHANNEL MANAGEMENT - HOW CAN THE REVENUE MANAGER OPTIMISE ALL OPPORTUNITIES?
* Who is managing the Content for your property – are your hotels details accurate; are you being sold correctly; does your content differentiate you from the rest?
Organissed by AICR
REVENUE, CONTENT AND DISTRIBUTION CHANNEL MANAGEMENT - HOW CAN THE REVENUE MANAGER OPTIMISE ALL OPPORTUNITIES?
Cost : Free to attend - run by Amy Scarth, Head of Research, Eyefortravel
Brought to you by: Amy Scarth, Head of Research, Eyefortravel:
As travel and tourism businesses strive to improve their online distribution and e-marketing strategies in Europe, the need to keep pace with the change is becoming more and more imperative. In this seminar, EyeforTravel Research present some of their current findings.
Get yourself up to date with the very latest trends of the European online travel market and find out the major growth areas, where the opportunities lie, how the markets are changing, how different industry sectors are performing, and pick up some key information to help you position your company in 2007 and beyond.
Plus, find out how you can enhance your direct-to-consumer strategies by learning about one of the UK’s k
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European Online Travel Market Analysis
Brought to you by: Akamai ... click for more »
How to maximize the benefits of Web 2.0 Technology for Hotel and Travel companies
Brought to you by: NEW FRONTIERS
What are the the latest recruitment & retention trends for web savvy travel execs Plus results from our annual recruitment survey.
There will be a question and answer session at the end of the presentation.
Julia Feuell MD, New Frontiers
Employing web savvy travel execs conference
Cost : FREE TO ATTEND - Learn from Dolphin Dynamics, First Choice, Datalex, Openjaw, Comtec, Hitchhiker, Blue Star Infotech
Brought to you by:
Going into its second year, this popular forum will provide you with a clear and comprehensive understanding of the latest developments in reservation and distribution technology. This really is a must attend event if you need to:
Agenda –
Session One: Understand how to sell effectively through multiple sales channels
As the travel industry gets better connected so the
... click for more »
Reservation Technology Buyers Forum Dolphin Dynamics, First Choice, Datalex, Openjaw, Comtec, Hitchhiker, Blue Star Infotech
Brought to you by: ETOA
Online customer acquisition is becoming increasingly sophisticated. This seminar discusses the newest ways of reaching and engaging with customers, including online auctions, opaque branding and C2C review sites.
ETOA
Finding and Engaging with New Customers Online
Brought to you by: ICE Portal Henry Woodman , ICE Portal
How to Sell Travel on the Internet
