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GoQuo

Developing and maximising an online presence is no longer an option for agents - it is essential!

Dynamic packaging is now accepted as a vital technology tool for delivering great choice, value and service to online customers. With so much to think about from the moment you first consider dynamic packaging, through to the time of its implementation, this workshop aims to provide helpful strategies to get more out of your online business.

Forumline.com

In today's competitive online battlefield, is your travel business positioned to capture new customers? In travel, Search Engine Marketing(SEM) has become an increasingly important direct marketing process to acquire online customers. And since SEM also potentially has a much lower customer acquisition cost, it is a channel that cannot be ignored to stay competitive.

SEM can play a critical role to ensure the unknown customer finds your products. In this workshop, you can learn how to target visitors actively searching for your products/services. You can also find out how best to plan your SEM strategy: discover how to balance Organic and Paid SEM - which is the best option for your success?

by Meraj Huda

Pinstorm

We all know that over 80% of visitors use the Internet to research or book their travel. How can travel marketers fully take advantage of this trend?

Come pick up an easy-to-implement set of recommendations that span how to use search engines, how to advertise on Google, Yahoo, MSN and Baidu, the role of graphic ads, the role of buying ads on sites with travel-related content, the use of blogs/forums and much more.

Share your own learnings with the audience - and get a head start on increasing your revenues and profits in 2007.

Geeta Sethi, Head of the Singapore office of Pinstorm - Asia's leading performance marketing company - will take you through Pinstorm's experiences with travel brands like Raffles Hotels, Swissotel, Malaysian Airlines, Malaysian Tourism, Taj Hotels, Qantas, British Airways and more.

Akamai

The internet as a communication infrastructure interconnects a global community of end users and content providers. Cashing in on this simple interface is online travel which is estimated to reach US$16 billion by 2006.

It has become an extremely important channel for the Asian travel and tourism industry, and now accounts for 10% of the total travel market in APAC. This growth is mainly due to the burgeoning middle classes, reduced consumer security concerns, an expanding internet population, and the advent of multilingual and intermediary travel web sites. In response to this growing opportunity, Asia Pacific airlines intent on delivering world-class e-commerce operations and innovative online service provisioning (bookings, e-ticketing, check-in etc) are investing in creating a first-rate experience for their customers.

Please join Stuart Spiteri, Director - Asia Pac, Akamai Technologies Inc. as he shares his industry knowledge as well as the findings from our recent whitepaper "Online Travel Distribution in Asia Pacific - A study in Effectiveness".

ACTE

US$19 for Members, US$29 for non-Members

PAYABLE ON ARRIVAL

This presentation talks about the latest wireless and mobile technology that may change the way business travel products will deliver value to corporation and the traveller. Listen to what these technologies will do to business travel and its management practice. What is the price of these innovative products and how will it affect ROI. What will these do to policy compliance controls?

ACTE

US$19 for Members, US$29 for non-Members

PAYABLE ON ARRIVAL

With the onset of new technological innovation what will the GDS of tomorrow look like or will this model that we know now be pushed into the archives? Whichever way it evolves, travel managers and suppliers a vested interest in what the final outcome will be. Hear the predictions of a GDS expert and the comments of GDS customers.

China Contact

Since the introduction of ADS (Approved Destination Status) policy by CNTA, leisure tourism from China has mushroomed to both short haul and long haul destinations. Private passport numbers have overtaken business and official passports and Chinese tour groups can be seen almost everywhere. The impact of this emerging market is felt most strongly in Asia but inevitably Chinese are travelling further – to Australia, Europe, and the Americas.

It is estimated that the outbound market will grow to 100 million passengers by 2020. Hong Kong and Macau already absorb about 20 million Chinese each year. Every tourism destination needs to have a clear China strategy and begin to build its image with the Chinese consumers now. The workshop at TDS Asia will look at the changing demographics of the Chinese outbound market. It will offer strategies for successful marketing in China and observe the likely effect on tourism consumption from the growth of online travel sites and foreign investment in the tourism sector.

• Who are the new Chinese visitors
• What are the most reliable information sources to analyse this market?
• How can you create effective sales and marketing strategies to attract Chinese?
• Which products and services appeal to the Chinese traveller

by Roy Graff

PATA

The global travel & tourism industry has been steadily rebounding from the traumas of past years, and is expected to maintain this positive momentum.

One of the best performing sub-regions in recent years has been Asia Pacific. With a significant population mass and rising incomes, the movement of people within destinations and across international borders is expected to continue. But will it be business as usual?

The fastest growing origin-destination pairs are showing subtle shifts; for example outbound air travel from the USA has never been stronger with destinations in Asia attracting significant growth. Hotels across the region are reporting substantial growth in room-demand and revenues, while airlines continue to add to their fleets. But not necessarily more profitably!

The need to more closely match expected demand with product has never been more critical; rising operational costs together with ever increasing competition is making sure of that.

PATA will take the audience through a series of likely short-term scenarios using the most recent forecasts of travel demand to 2009

by John Koldowski

Euromonitor International

According to Euromonitor International, short-haul travel currently dominates airline sales in Asia, making up an estimated 66% of all seats sold in 2005. However, long-haul airline sales have witnessed pockets of growth in several key markets since 2003, boosted by a growing trend amongst higher-end tourists to travel beyond Asia for their holidays.

Travel accommodation and leisure markets in long-haul destinations are benefiting from rising disposable income levels in several Asian markets, combined with a rise in travel, not only to visit friends and relatives, but also for leisure purposes. Furthermore, the emergence of low cost long haul airlines, most notably, Oasis Hong Kong, is also likely to trigger growth in long-haul travel amongst Asian markets. On the other side of the coin, short-haul destinations continue to appeal strongly to Asian tourists, supported by their lower costs and effective marketing campaigns.

In this presentation, Euromonitor International will look closely at trends driving both short-haul and long-haul travel amongst Asians, as well as the destinations expected to come out on top for both long-haul and short-haul travel in the future.

Euromonitor International

Euromonitor International's research shows that as of 2005, China, Japan and India are ranked higher than any other countries, apart from the US, in terms of number of internet users. South Korea also ranks in the top ten for internet usership, positioned higher than markets such as France, Canada or Italy.

This rise of internet penetration in Asia, combined with the growth in number of credit cards in the region, is having a positive impact on internet travel retailing in Asia Pacific. Asia-based low cost carriers in particular, including AirAsia, Tiger Airways and Jetstar, are witnessing a boom in sales.

In this presentation, Euromonitor International will examine the potential of this trend, predicting that Asia Pacific is likely to be the most dynamic region in the world when it comes to internet retailing and online travel sales.

indo.com

Towards the end of 2006 indo.com was tasked to initiate an e-marketing exercise for the Indonesian official government tourism site www.my-indonesia.info. The site was to be promoted online with the objective of supporting the tourism department's effort to promote the image of Indonesia as a safe destination post Bali bomb of October 2005, as part of Bali tourism recovery campaign.

Developing additional features for the site and moving it overseas massively improved its search engine friendliness, and embarked on online promotion through strategic banner placement and pay-per-click. In the 40 days allocated to complete this task, www.my-indonesia.info registered 5 times as many visitors, and on certain relevant keywords is now listed amongst the top 5 on Google.

This workshop will discuss key lessons learned about successful activities to promote your site online.

by Eka Ginting

TRAVELfusion

A detailed analysis of the impact which travel meta-search is having on OTAs, travel suppliers and the consumer. Find out how the travel meta-search business model can compete in the online travel space, examine the key services which meta-search has developed and how web 2.0 is going to change the future shopping experience. In particular this workshop will cover:

• The Business case for travel Meta-Search - will these services be able to effectively compete for users and revenues in the crowded online travel space?
• Content - web travel aggregation & direct connect - should travel suppliers (airlines, accommodation, car rental) participate in travel meta-search?
• Functionality - comparison shopping, location based searching, door-to-door trip planning, pre-packaged, accommodation search, mapping & mash ups.
• Technology - what are the essential tools to build a robust & scalable search solution?
• Travel 2.0 & user/supplier generated content - what new services are emerging in this space and how will they influence the future of online travel?

by Moshe Rafiah

Translations.com

Today's travel companies are increasingly looking to market their products around the world with the most detailed and compelling content possible. As a result, companies are increasingly facing challenges to create and manage that content in multiple languages/markets. Translations.com's workshop will seek to address those challenges by focusing on the best practices in the management of multilingual content for the Travel & Tourism industry. Topics covered include:

• Accurately representing your brand in different languages/markets.
• How to integrate globalization into your existing content workflow.
• Technologies available to minimize cost and effort.
• How to create content that is translation friendly.

by Dan O'Sullivan

Multimap

The internet continues to be the fastest-growing channel to market by a wide margin. Close to 25% of all industry revenues are now generated online, and growth in internet sales is still in double digits. Adding maps and travel direction services makes travel websites a valuable destination resource for online customers, equipping them with the location information they need to have the confidence to make a booking.

Learn how the provision of top-notch localized mapping services has helped many travel companies across the globe, including Flight Centre, Wyndham Hotels, lastminute.com, Opodo, HolidayCity, STA Travel, and Hilton to boost site traffic, visitor retention and customer loyalty. Learn from case studies which factors should be taken into account when choosing a mapping partner, how to implement solutions quickly and within budget, and how to best maintain and monitor those services.

by Chris Warrick, Managing Director Australasia

eMarketingEye.com

This session will be focusing on creating an integrated online marketing strategy for your hotel, travel website. Rajitha Dahanayake, CEO of eMarketingEye will be taking you through the most critical steps that you should follow when formulating your internet marketing strategy.

He will be discussing the importance of using different Internet marketing techniques such as Search engine optimization (SEO), Pay per Click Marketing (PPC), Banner Ads, E-mail Marketing etc at different stages of a campaign in order to increase the online visibility, generate revenue and helping you achieve a phenomenal return on investment (ROI) out of your Internet marketing budget.

by Rajitha Dahanayake, CEO

Euromonitor International

According to Euromonitor International, of the 63 million departures from Eastern Europe in 2005, less than 4% went to the Asia Pacific region. However, with its economic growth, improved political stability, and a growing tendency amongst consumers to travel further afield for both business and leisure, the region presents a highly lucrative source market for Asia Pacific in the long-term future. Outgoing tourism expenditure amongst Eastern Europeans is also growing three times faster than the number of departures, underlining huge opportunities for tourism markets in monetary terms.

In this presentation, Euromonitor International will look at key trends driving the Eastern European outbound travel market and both the challenges and opportunities presented to Asia Pacific players. Euromonitor International will identify the source markets in Eastern Europe that offer the most growth potential, and the markets in Asia Pacific which are most likely to capitalize on the boom in tourism from Eastern Europe.

Euromonitor International

With Chinese outbound tourism expected to boom, all markets on the Approved Destination Status (ADS) list have the opportunity to profit immensely from the surge in outbound travel from Chinese travellers. With more destinations being added each year (including 5 new destinations - Argentina, Venezuela, Uganda, Bangladesh and Andorra) added in October, the competition is expected to heat up, putting pressure on all markets to ensure their fair share of the Chinese travel market.

In Asia, whilst Macau has continued to be a huge draw with its thriving casino industry, will up-and-coming gaming industries in Singapore pose a threat to Macau's allure? Amongst European countries, which have made the ADS list, which are expected to come out on top in attracting the most Chinese tourists?

In this presentation, Euromonitor International will identify the winners and losers from the ADS list by assessing the current status of leading destinations, potential legislation, and potential rising stars in attracting Chinese tourists in the future.

ASEANTA

This 2007 ASEAN Tourism Marketing Dialogue will highlight on the need for tourism industry in ASEAN to be responsive to the changing consumer behaviour in booking their holidays. International economic and social factors along with an increased reliance on the Internet make it necessary for marketers to adapt to these changes.

ASEANTA

To track the achievements of the VAP, a review will be undertaken at this Dialogue, recapping on what it is, how it works and where it is heading to. There will also be a global overview of the online distribution & reservation evolution as well as the changing role of GDSs in distributing "non-air" services. Suppliers and sellers will also exchange views about their respective needs.