| Wednesday
10th November 2004 |
CHAIRMAN:
Paul Richer, Senior Partner, Genesys
Session 1: 9:15
- 11:00
Distribution
Trends
Customers are buying their travel through
an ever-increasing number of sources and channels. Even the
most established companies are well aware that their continued
survival rests on an ability to embrace new and emerging marketing
techniques, revenue drivers and distribution channels. This
first session will have a cross industry look at the global
distribution trends affecting the travel market now and deliver
incisive predictions for the future. |
CASE
STUDY
- Adapting
to a changing distribution framework – position your
business for increased profits
Heather Blaseby,
VP Worldwide Distribution, Le Méridien Hotels
& Resort |
CASE
STUDY
- Promoting
Britain in a global marketplace
Tom Wright, Chief Executive, VisitBritain |
CASE
STUDY
- Business travel trends
– moving towards global consolidation
Rob Hancock, VP
Global Marketing, Carlson Wagonlit Travel
|
CASE
STUDY
- Hear from the UK’s
fastest growing low cost airline how to thrive in an increasingly
competitive and crowded market
Adrian Clowes, Sales & Performance
Manager, BMIbaby |
ANALYSIS
- Online distribution -
trends and developments
Bart Tompkins, CEO,
Opodo |
| PANEL
SESSION |
|
Session
2: 11:00 - 11:30
Travel
Agent & Tour Operator Distribution Futures
PANEL
DISCUSSION
- Living in a multi-channel world - as a travel
agent how do you adapt to this environment?
Tony Maniscalco,
Sales & Marketing Manager, Mundi Color Holidays
Grant Theobald, General Manager Product & Marketing, Flight
Centre Ltd
Chris Thompson, Responsible Tourism Coordinator – Federation
of Tour Operators
Jo Ashman, Passenger
Sales Manager, UK, SAS
|
11:30
coffee break |
|
Session
3: 12noon - 2:00pm
Online
Marketing & Promotion
Learn how to re-adjust
your marketing strategies to maximise the opportunities presented
by an expanding marketplace and how to promote outbound travel
to these regions. This session will show you how to get the
most out of your limited marketing budget. Leading marketing
executives from the airlines, hoteliers and online intermediaries
will debate the fundamentals of marketing from a global perspective
and how to adjust your strategy to best optimise particular
markets.
|
CASE
STUDY
- Making use of your online
assets – discover how to maximise your brand potential
on the Web
Brian Tickle, VP
e-Commerce, Orient Express Hotels |
CASE
STUDY
- Capitalising on the potential
of new markets - the low cost airline example
Sinead Finn, Head
of Sales & Marketing, Europe, Ryanair |
ANALYSIS
- Top tips to keep your
online content relevant to a global market
David Soskin, CEO, Cheapflights
Ltd |
ANALYSIS
- The power of pay per
click as a marketing tool and predictions for future developments
in online search engine marketing
Mark Jones, CEO,
Online Travel Corporation
|
ANALYSIS
- Search Advertising: driving down the cost of
generating leads
Ian Carrington,
Head of B2C Vertical Market Group,UK Google |
ANALYSIS
- Optimising conversion rates on-line
Andrew Phillipps,
CEO, Active Hotels |
| PANEL SESSION |
2:00
- 3:00 Networking Lunch |
Session 4: 3:00 -
4:15pm
Pricing
& Packaging
Discover how to use revenue management
and packaging principles to maximise the profitability of
your product. In this session a variety of successful travel
suppliers will share best practices on how to set the optimum
price for your product, how opaque pricing impacts on your
sales strategy and how you can ensure price integrity across
all your distribution channels. |
ANALYSIS
- Opaque sites like priceline.com
first appeared in the late 1990s. Find out how the model
has changed to suit the evolving online travel marketplace
Glenn Fogel, Senior
VP International & Corporate Development, priceline.com
|
ANALYSIS
- Revenue Management strategies
– comparing an integrated tour operator and traditional
airline
Ulrich Oppitz, Head
of Revenue Management Development, Thomas Cook AG |
ANALYSIS
- Understanding
customer needs and expectations in a multi-channel marketplace
Mark Riseley, Senior
Analyst, Gartner
|
| PANEL DISCUSSION
Additional speaker:
Dr Pongsak Hoontrakul, Founder &
CEO, morethailand.com |
Session
5: 4:15 - 6:00pm
Distribution
Technology & Partnerships
MODERATOR:
Gerry Samuels, CEO, Travel Capital
As the number of
new channels, technologies and methods to distribute your
product grows, investing in the right distribution technology
has become increasingly crucial. In this session you will
be able to debate with the experts on a number of crucial
issues. Hear how GDS deregulation will affect the European
distribution landscape, and what it means for your company.
Find out what the costs/benefits are of different distribution
channels and identify the partners that will help you claim
your share of lucrative emerging markets.
|
CASE
STUDY
- Come in, Click in, Call
in – delivering leisure travel through global multi-channels
Brendan Walsh, Senior
VP & General Manager, Consumer Travel International &
Foreign Exchange Services, American Express Company
|
| ANALYSIS
• Identify
the partnerships that will help you claim your share of the
lucrative Asian emerging market
Soren Langelund,
Head of Business Development, octopustravel.com
|
| ANALYSIS
• Discover
how new distribution channels, such as mobile, can induce
significant change in the activities of the traveller
Matt Jerwood, Global
Multi-Channel Development Manager, lastminute.com
|
| CASE STUDY
• Will GDS
deregulation enhance the importance of the GDS as a strategic
channel for travel distribution?
Reet
Wiseman, VP Northern Division & Global Accounts, Sabre
Travel Network
|
| PANEL SESSION
Additional speaker:
Daniele Mancini,
Director of e-Business Development, Costa Cruises
|
6:00
Conference Closes |
