More Executive Viewpoint Articles
Mar 12, 2013
Improvements in technology and design are resulting in consumers increasingly transacting via mobile devices and particularly on the tablet.
Mar 5, 2013
Technology can play an important role in delighting the customer but it doesn’t mean that a travel companies should embrace all emerging opportunities without carefully evaluating possible implications.
Feb 22, 2013
At a time when major OTAs and the likes of Google and Apple are focused on mobile with razor-sharp precision, what is in store for travellers? EyeforTravel’s Ritesh Gupta finds out
Feb 18, 2013
It recently took EyeforTravel guest columnist Don Birch 27 hours to get to Los Angeles in what should have been a 14-hour flight. He considers the challenges and opportunities presented by weather disruptions…and new technologies
Jan 28, 2013
The increasing diversification of devices and operating systems is a persistent challenge for businesses. Even online travel company, HRS (Hotel Reservation Service), which has developed 17 relevant smartphone, tablet and PC platforms necessary for browsing, booking and managing their hotel bookings, this dynamic space demands continuous attention.
Jan 25, 2013
In 2012 we witnessed continued growth and adoption of mobile analytics. Developers and site operators are beginning to see the value in tracking and optimising their mobile websites and applications. But let us not forget, that the adoption of mobile analytics is driven largely by the revenue potential of the mobile apps industry.
Jan 11, 2013
If you want to know how the travel sector sees the role of mobile apps shaping up, talk to developers. Since their role is to visualise the whole trip planning process, or make the in-destination phase more interesting, they often have the inside track.
Jan 7, 2013
Experts recommend that working on mobile-related initiatives isn’t only about conversion; one should consider the overall experience. EasyJet’s head of digital, James Millett, says it’s critical to have an optimised booking funnel but a smooth in-airport process is a growing priority.
Jan 4, 2013
IN-DEPTH: Do you have doubts about how to creatively use geo-location social networks in tourism? Maybe you should check out this campaign, writes EyeforTravel’s Ritesh Gupta.
Jan 3, 2013
In 2012 we witnessed continued growth and adoption of mobile advertising. Marketers took several things into consideration and that really enabled them to get to grips with mobile advertising. Here we consider this rapidly evolving landscape.