More Industry Insight Articles
Oct 10, 2014
An innovative marketing campaign in the European city of Amsterdam has shed new light on the power of consumer-to-consumer marketing, writes guest columnist David Hornstein
Oct 8, 2014
Speakers from Monetate and Wyndham Hotels group joined us to discuss personalising your travel product.
Oct 1, 2014
A British regulator has quashed a decision that would have removed certain discounting restrictions for OTAs and hotels, but what does it mean for the original complainant in the case against the big boys?
Sep 29, 2014
In the end it’s the customer that matters most, writes Phil Butler in the last of a five-part series
Sep 24, 2014
Twitter recently announced that it's testing a new 'magic button' that lets users buy products directly via an embedded 'buy now' icon that appears in selected tweets. Mike Wheatley finds out what that could mean for travel
Sep 22, 2014
Blessed with stories, bedazzled by bloggers, Disneyland Paris shares content secrets with Pamela Whitby
Sep 16, 2014
From a twittering concierge to special suites for the tweeters or access to a free Google Glass, Edward Perry takes a look at how to drive loyalty
Sep 15, 2014
In the past few weeks we’ve looked at ways to raise your marketing game. Now Phil Butler shares tip number 4
Sep 2, 2014
Last month, Phil Butler talked us through the first two elements of how to market with meaning and now it’s time for No. 3
Aug 29, 2014
Skills development is a major challenge for the fast-changing online travel industry, but help is at hand, writes Mariam Sharp