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American launches social media channels focused on earning miles

American launches social media channels focused on earning miles, (American launches social media channels focused on earning miles)

American Airlines’ frequent flyer programme, AAdvantage, has launched Facebook and Twitter channels.

Google enhances its Social Search offering

Google enhances its Social Search offering, (Google enhances its Social Search offering)

Google has enhanced its Social Search offering, enabling users to get more information “from the people that matter to them”, whether they’re publishing on YouTube, Flickr or their own blog or website.

WAYN ties up with Momondo.com, releases its Facebook app

WAYN ties up with Momondo.com, releases its Facebook app, (WAYN ties up with Momondo.com, releases its Facebook app)

Travel and lifestyle social network WAYN.com has tied up with travel search engine Momondo.com to enable WAYN members to find the best travel deals across the web.

Social media functions more as an amplifier for news from traditional media: study

Social media functions more as an amplifier for news from traditional media: study, (Social media functions more as an amplifier for news from traditional media: study)

To study the dynamics of trends in social media, Hewlett-Packard’s Social Computing Research Group has conducted a study on trending topics on Twitter.

Delta eradicates SkyMiles expiration

Delta eradicates SkyMiles expiration, (Delta eradicates SkyMiles expiration)

Delta Air Lines has eliminated the SkyMiles mileage expiration. The airline says it has created a new industry-leading benefit for all members.

Finding the optimum mix of location, channel and timing for fostering loyalty

Finding the optimum mix of location, channel and timing for fostering loyalty , (Finding the optimum mix of location, channel and timing for fostering loyalty )

By Ritesh GuptaHotels and airlines have been re-working on their loyalty programmes and related marketing campaigns focused on driving membership and raising awareness of the benefits and enhancements of their revamped initiatives.

STA Travel and VisitBritain launch new Facebook campaign

STA Travel and VisitBritain launch new Facebook campaign, (STA Travel and VisitBritain launch new Facebook campaign)

Youth travel organisation STA Travel and Britain’s national tourism agency VisitBritain have launched a new Facebook campaign to inspire Gen Y travellers to visit the UK.

Travel industry leaders join Digital Visitor

Travel industry leaders join Digital Visitor, (Travel industry leaders join Digital Visitor)

As part of its progressive expansion plans, Digital Visitor, creators of the innovative social media platform Visitor Review, is pleased to announce the appointment of both Dick Porter and Duncan Greenland as company Directors.

Four social-savvy ways to promote your brand without shouting

Four social-savvy ways to promote your brand without shouting, (Four social-savvy ways to promote your brand without shouting)

As a consumer, do you like being spoken to, or talked at? I’m guessing it’s the former.

Top 3 Do’s and Don’ts for personalised retargeting in the travel sector

Top 3 Do’s and Don’ts for personalised retargeting in the travel sector , (Top 3 Do’s and Don’ts for personalised retargeting in the travel sector )

IN-DEPTH: Turning every engagement with your prospects into an opportunity to up-sell and cross-sell

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