back as an online travel portal, which fell into liquidation in 2000, has been re-launched as a travel site.

Published: 02 May 2007, which fell into liquidation in 2000, has been re-launched as a travel site.

The site, owned and operated by Web Reservations International (WRI), aims to end the “circle of gloom,” where customers move through multiple platforms to find the hotel that best meets their needs.

“Combining search engine capabilities, pricing, reviews and social networking with an innovative interface, is set to change the way online travel is booked,” stated a release.

Ray Nolan, CEO of said, “Travel is about great experiences, and that should start with the planning and selection process. We’ve collected all of the key components required to make the right choice and put them together in one site. The traveler is our primary concern. If they’re not satisfied, then neither are we.” offers the ability to instantly access and share thousands of reviews, create a community of friends and research recommendations based on hundreds of thousands of opinions. This “collective wisdom” grants users unparalleled access to information to help them avoid travel nightmares, and enable them to customise their travel plans to best reflect their individual preferences, stated the company.

On the former, a failed fashion and sportswear website with which the current has no connection, Nolan said, “In a way we are exorcising the ghost of boo’s past while respecting the spirit of its bold mission – to create a site that caters to the user, which is loaded with interactivity, results and emotion. Finally can achieve that vision.”

WRI already processes 70,000 bed-nights per day and handles more than €300 million in bookings annually. In the year ending December 2006 WRI generated EBITDA of €19m.

Related Reads

comments powered by Disqus