US discount travel site Hotwire.com has forayed into the UK market, bringing its discounted hotel `Hot Rates’ to British shores.

Published: 31 Mar 2011

US discount travel site Hotwire.com has forayed into the UK market, bringing its discounted hotel `Hot Rates’ to British shores.

The company highlighted that more than 40 percent of hotel rooms are left vacant every night (attributed to STR Global, January 2011 report, UK hotel occupancy at 56.7 percent). It added that Hotwire specialises in selling these rooms for reduced rates of up to 50 percent off.

Clem Bason, president of Hotwire, said, “Customers are looking for new ways to save when booking a holiday or short break. At Hotwire that’s what we do. We work hard every day to bring unsold rooms to consumers at deeply discounted prices ensuring that customers continue to have great travel experiences, they just pay less for them.”

Hotwire has special relationships with over 25,000 leading hotels worldwide. When these hotels have unsold rooms, they use Hotwire to fill them, so consumers get up to 50 percent off standard rates. Travellers wishing to take advantage of Hotwire Hot Rates are given information about the hotel’s star rating, amenities, neighbourhood and customer reviews of the hotel. Once the room has been booked, the name of the hotel is revealed.