Online travel marketing specialist Netizen Digital has developed a new Google Maps integration layer for flight information provider www.jetnav.co.uk, that integrates directly with online hotel reservation agency www.booking.com.

Published: 29 Apr 2007

Online travel marketing specialist Netizen Digital has developed a new Google Maps integration layer for flight information provider www.jetnav.co.uk, that integrates directly with online hotel reservation agency www.booking.com.

Launched in 2006, Jetnav provides worldwide airline schedules, with coverage of over 95 percent of all available flights, from one single source. Covering all airlines from budget to national flag carriers, the site also delivers details of new flight schedules as well as general air travel news. The site gives visitors a range of navigational paths to find flights and check the routes of specific airports, as well as providing alternative routes and airports when a preferred flight is not available.

The Google Maps integration layer provides a quick and convenient way of finding flights and routes. For example when a user searches for a flight from a particular airport, but the search fails to find a match, the Google maps integration layer automatically displays all UK airports within 250km of the original choice, that do operate a route to the selected destination, according to a release.

“Importantly, when flight routes are successfully identified, Jetnav’s Google maps now automatically show the locations of the twenty nearest hotels around the departure (or arrival) airport. When the user hovers over a particular hotel, details such as a hotel description, images and user ratings, are displayed. This live content is pulled into the Google maps application direct from Jatnav’s partner booking.com. Users can then click through to booking.com to check availability and make a booking.”

Jetnav MD Chris Mallard said, “The Google maps integration layer has simplified the way our visitors find flights and routes. The hotel details now provide visitors with a quick and convenient way to find and evaluate accommodation, and this represents a significant opportunity for Jetnav.”

Netizen Digital manages paid search engine marketing campaigns for over 130 clients from its London offices. It builds, manages, optimises and reports on paid search campaigns across all major search engine media, such as Google, Yahoo! and MSN.