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Orbitz, Priceline start 2012 with tie-ups, to power travel solutions for partners

Hawaiian Airlines has tied up with Orbitz to leverage the online travel company’s merchandising capabilities.

The two companies have finalised a multi-year partnership and are to launch a private label solution to power both hotel and dynamic package bookings on the airline’s website,

In addition to extending exclusive vacation package and hotel deals to customers on the Hawaiian Airlines site, the partnership enables Hawaiian to provide hotel suggestions for customers who initially use the site to book air travel only and will allow it to award HawaiianMiles for booking hotels and packages on the site in the future.

For its part, Orbitz says it powers travel solutions for six of the top North American airlines.

In another development, Priceline Partner Network, a business unit of, has been chosen to power Overstock’s new travel website, called Travel. The travel website is to feature deals on hotels, flights and car rentals.


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