A self-service platform for travel suppliers to target small leisure groups

I'm in! (www.imin.com) has launched its new Partner Network, a self-service platform where travel suppliers can build and manage trip ideas, packages and itineraries to market to small leisure groups.

Published: 07 Feb 2008

I'm in! (www.imin.com) has launched its new Partner Network, a self-service platform where travel suppliers can build and manage trip ideas, packages and itineraries to market to small leisure groups.

As a platform, the Partner Network allows hotels, inns, tour operators, destination marketing organisations and local activity providers the ability to efficiently target the tens of millions of US consumers planning group travel with friends and family annually.

By creating branded trip ideas for I'm in! users, suppliers have the opportunity to directly interact with potential small leisure group customers during the critical trip research phase. According to the company, different from traditional leisure transient customers, groups typically plan "inside out" starting first with ideas, then gaining consensus and lastly moving to transaction. Small leisure groups are always looking for fresh ideas - 60% of I'm in! users vary destination and/or activities each time they travel.

"Travel suppliers are looking for a dedicated channel to market to the millions of friends and families traveling together annually," said Josh Lesnick, CEO and co-founder I'm in!. "Our Partner Network provides an easy and inexpensive way for suppliers to market to these groups, with the tools necessary for lead generation opportunities."

Travel suppliers can access detailed metrics regarding the performance of their trip ideas within the Partner Network and can adjust and manage content as needed.

Related Reads

comments powered by Disqus