Travelocity’s Roaming Gnome features first-ever desktop FareWatcher Sidebar

Travelocity has launched what is being described as a first-of-its-kind desktop sidebar fare monitoring feature.

Published: 12 Mar 2007

Travelocity has launched what is being described as a first-of-its-kind desktop sidebar fare monitoring feature.

Travelocity FareWatcher tool, which notifies travelers when their pre-selected flight routes show a drop in price, has moved beyond the online realm to get deals in the hands of hungry consumers even faster - via their desktop, as per the information available.

“Now, users of the cutting-edge Microsoft Vista operating system released in January 2007 can easily access personalised deals through a convenient Vista Sidebar, without lifting a finger. Whether members are already registered to receive FareWatcher via e-mail or RSS feed or are setting up the service for the first time, the desktop tool offers another channel for consumers to access relevant travel content faster than ever before through an exclusive Travelocity feature,” as per a release.

“Because our customers repeatedly tell us that FareWatcher is one of Travelocity’s most valued tools, we wanted to make it even easier for them to track deals to the destinations that truly matter to them,” said Jeffrey Glueck, chief marketing officer, Travelocity.

“While we’re always working to find our members the best deals, we’re equally focused on giving them personalised information that adds real value to the entire trip experience,” said Glueck.

Once Microsoft Vista is installed onto the computer, consumers can visit (or link via the homepage at to access the Desktop FareWatcher landing page). From there, the user simply downloads the sidebar gadget which prompts them to set up their preferred FareWatcher alert routes.

Upon logging into the computer, Travelocity’s Roaming Gnome will appear as a desktop sidebar featuring a daily welcome quip. Additional notification features include: Updates when Travelocity finds a price decrease for one or more of their three pre-selected routes. If the consumer wants to search for available travel dates at that price, they simply follow the highlighted link to Travelocity’s booking path; Daily updates highlighting featured flight promotions across the site; Booking capabilities across multiple Travelocity products (from flights and hotels to car rentals, cruises and Travelocity TotalTrip packages); and A consumer feedback link that allows consumers to offer suggestions on how to make the tool even more useful.

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