Published: 03 Oct 2007

The centralised solution allows Travelocity sales and marketing staff in North America and Mexico to share information and collaborate on serving the needs of its 40,000 worldwide hospitality and services partners. Salesforce.com partner Astadia deployed the Salesforce solution for Travelocity.

"Our partner marketing group tripled in size over the last three years as we have significantly grown our partner base. Before Salesforce, each of our team members was using spreadsheets or various other methods to track partner data, so we had no way of knowing all the activities in progress and how we could improve our efforts," said Markus Huber, Director - Partner Marketing, Travelocity.

"It took us only three months to deploy Salesforce and now we have all our critical business information right at our fingertips," said Huber.

"Everyone in our partner marketing organization uses Salesforce daily, and we are gaining tremendous momentum," added Huber. "The dashboards and reporting features provide both our team and our executives greater insight into our activities and successes, so we can see areas that may need attention or a change in approach. In addition to giving us a way to manage and share information, Salesforce is truly helping us optimise our business processes."