Travelzoo had recently shared that its UK business is growing quickly. Emphasising on the same, the company has stated t

Travelzoo had recently shared that its UK business is growing quickly. Emphasising on the same, the company has stated that Travelzoo Top 20 newsletter in the UK now reaches more than 500,000 subscribers every week.

Published: 11 Jul 2006

Travelzoo had recently shared that its UK business is growing quickly. Emphasising on the same, the company has stated that Travelzoo Top 20 newsletter in the UK now reaches more than 500,000 subscribers every week.

The 500,000 opt-in UK subscribers represent a 70 percent increase in the total UK subscriber base since 1 January 2006.

“Surpassing the 500,000 subscriber level is a major milestone for Travelzoo UK and one we are very proud to have achieved within the first year of operation,” said Chris Loughlin, managing director, Travelzoo (Europe) Ltd. “The size and quality of our UK subscriber base now makes Travelzoo a leading choice for more than a hundred UK travel companies when announcing their best travel offers.”

Recently, he told EyeforTravel.com, “In the first quarter this year, we reported sequential quarterly growth of 49 percent. 115 travel advertisers from more than 10 European countries after just 12 months of operations in the UK. 450,000+ travel enthusiasts subscribe to the UK Travelzoo Top 20(tm). Travelzoo UK’s Web site was recently rated as one of the best Web sites for holidays by The Times.”

A recent survey conducted amongst Travelzoo UK’s 500,000 subscribers revealed that Travelzoo UK subscribers are: 60 percent female; 50 percent married; 58 percent are over the age of 45; 33 percent are aged between 25 and 45; only nine percent are aged 24 and under; 18 percent earn more than £60,000 per year; 43 percent take four or more holidays per year; 75 percent have no children living at home; The Daily Mail, The Mail on Sunday, The Sunday Times readers.

Key travel trends among Travelzoo Top 20 subscribers in the UK: Favourite holiday destinations for 2006: Spain, Italy, Greek Islands, Far East; Favourite city destinations for 2006: London, Barcelona, Prague, Paris; Purchase decision hierarchy: Timing of travel offer, price, destination; 33 percent purchase an upgrade upon booking; 45 percent purchase a different offer on the advertiser’s website.

“The results of the survey confirm that the Travelzoo Top 20 influences a high quality audience of UK travel enthusiasts,” said Loughlin.

(Travelzoo UK subscriber survey 14 June 2006. 20,000 random Travelzoo Top 20 subscribers were asked to participate in a non-reward survey, 1,412 responses. All responses were online.)

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