Travel community TripAdvisor is to distribute content across the web and beyond beginning with a new automated RSS tool.

Published: 11 Mar 2007

Travel community TripAdvisor is to distribute content across the web and beyond beginning with a new automated RSS tool.

According to the company, the content distribution initiative “will push its wealth of insider hotel information to other online venues and media companies.”

“TripAdvisor is the largest source of travel information anywhere, and our new distribution initiative sets out to make it the largest source of travel information everywhere,” said Christine Petersen, senior vice president of marketing, TripAdvisor.

“Consumers today value and seek out the opinions of people like themselves who have already lived the experience they’re considering,” said Petersen.

TripAdvisor provides a web page (www.tripadvisor.com/OwnerFeeds) that automatically generates html code, allowing the property to instantly publish TripAdvisor reviews on their own sites.

The company also shared that it has hired Nathan Clapton as director of brand distribution. Based in the company’s London office and overseeing distribution efforts for the company with a focus on Europe , Nathan comes to TripAdvisor following six years at Lonely Planet, heading up their business development and other areas.

TripAdvisor content is currently being rolled out throughout Expedia, Inc., TripAdvisor’s parent company. The Australian Expedia.com.au site and the Canadian Expedia.com.ca site each began providing TripAdvisor destination and attraction content to their visitors earlier this year.