Wotif adds common misspellings to its intuitive search engine

Wotif.com has launched an advanced ‘Text Search’ function, making navigating through the company’s website easier by adding common misspellings to its intuitive search engine.

Published: 19 Aug 2007

Wotif.com has launched an advanced ‘Text Search’ function, making navigating through the company’s website easier by adding common misspellings to its intuitive search engine.

According to the Australasia’s major online accommodation website, while the Text Search function was designed to offer customers the opportunity to tailor their accommodation searches to satisfy unique requirements, it’s also providing insight into travellers’ weird and wacky misspellings for some of Australia’s most popular destinations.

“Some of the searches, like Brian Bay (Byron Bay), have raised some chuckles around the office,” Chief Operating Officer, Robbie Cooke said. “Others, like Jelly Rocks, have had us scratching our heads, trying to figure out where they might be referring to.”

Cooke also said the tool, which can be used to either guide a search or refine one’s existing results, provided greater functionality without compromising usability.

As a result, common misspellings, such as Melborn, Melborne and Melbon, Sidney, Sidnee and Sydnee, Brizbane, Purth and Adelayde, have been added to the intuitive search engine to ensure that even those who can’t spell, will still have somewhere to sleep.

“We’ve also added nicknames commonly used within the Australian vernacular, such as BrisVegas (Brisbane), the Emerald City (Sydney), the Gong (Wollongong), the Wacca (WA Cricket Ground), and T-bar (Toowoomba),” Cooke said.

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