Keeping up with a diverse, global market place requires localized content and services. However, travel brands have not always been able to meet expectations as the resources required have been beyond them. Smart tech and cloud computing can now fill this gap, allowing brands to launch more products, in more languages, more quickly.
This whitepaper explores:
- The global potential for travel brands and the opportunity cost of doing nothing.
- The challenges facing modern travel brands trying to reach multilingual audiences.
- How translation technology can help to develop and maintain brand consistency in all global markets.
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