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May 2019, London
Europe's biggest event for commercial and digital travel execs
7 intelligent, relevant and human ways to hyper-personalise
A new free white paper from EyeforTravel hears insights from Japan Airlines, Allegiant Airlines and RCI on their journey towards hyper-personalisation in travel
If the challenge to 'personalise’ for every customer wasn't enough of a challenge, now now travel companies are looking to go a step further with what is being coined hyper-personalisation. Like many of these terms, definitions vary but a recent free white paper from EyeforTravel puts it like this: “Hyper-personalisation is the ability to not simply target customers in a superficially relevant way but with intelligent, highly tailored real-time offers”.
Hyper-personalisation is the ability to not simply target customers in a superficially relevant way but with intelligent, highly tailored real-time offers
All three brands interviewed for the white paper - Japan Airlines, Allegiant Airlines and RCI, a brand under the Wyndham umbrella – agree that Amazon is leading the way in the way it is hyper-personalising for its prime customers. However, senior product, data and analytics executives admit that it still early days for most travel companies which are at very different stages of the process.
To find out more download EyeforTravel’s free white paper How the Best in Travel Profit from Hyper-Personalization