Anite Travel Systems has announced a strategic partnership agreement with speed-trap Limited, e-business intelligence company.

Published: 29 Sep 2005

Anite Travel Systems has announced a strategic partnership agreement with speed-trap Limited, e-business intelligence company.

With this new partnership, Anite will now be able to integrate
'Prophet', speed-trap's e-business intelligence product suite, within
the solutions it provides to its customers, thus ensuring they have
accurate, real-time management information enabling them to make
informed decisions as to how best to improve website interaction,
performance, effectiveness and profitability, stated the company.

It was added that there is a need for powerful web intelligence tools in
order to capture and analyse key in-depth information, such as the
real-time behaviour of website visitors, considering the importance of
e-business to organisations' ongoing commercial success, especially
those in market sectors such as travel where customers have readily
embraced online interaction and financial transactions.

Anite Travel Systems director Edward Spiers said that e-business is
fundamental to company's current and future success and to that of its
200 customers.

Spiers added that with the Internet becoming the preferred method of
choice for travel sector end users for both research and purchasing,
it's imperative that the company is able to provide its customers with
the empowering technology required to obtain and analyse meaningful and
accurate data regarding web visitors, so that they can increasingly
convert 'lookers to bookers'.

"Now, thanks to incorporating speed-trap's 'Prophet' into our solutions,
this can be achieved," said Spiers.

Spiers said, "We shall also be providing a managed service for clients
whose business model does not include the appropriate IT infrastructure.
All our customers, whatever their size or market segment, will then be
able to see and interpret online customer behaviour, all in real-time if
required, and that information will guide them as to what changes and
improvements they need to make to their websites to improve their
visitors web experience and thus in turn enhance e-business revenues."

Bill Brindle chairman and chief executive officer, speed-trap said,
"Prophet's patented abilities to observe, analyse and replay the user
journey through a web site allows site owners to really understand what
their visitors' experience. The clarity of insight that Prophet
provides, can be then used to drive the development and management of
effective and profitable web-based applications."