Based on travel and hospitality web site visitors' inclination towards speaking to someone before booking, Spa Finde

Based on travel and hospitality web site visitors' inclination towards speaking to someone before booking, Spa Finder, Inc. is assisting its spa network increase phone traffic and reservations booking through its new Click to Talk service.

Published: 02 Oct 2005

Based on travel and hospitality web site visitors' inclination towards speaking to someone before booking, Spa Finder, Inc. is assisting its spa network increase phone traffic and reservations booking through its new Click to Talk service.

Powered by eStara, the service "enables the millions of spa consumers
who research and book spa travel at Spa Finder (www.spafinder.com
) to `click to talk' to a representative at
a spa property they're interested in visiting, and receive an immediate
phone call connecting them to that spa's reservation desk, says the
company.

An eStara-powered call tracking service also enables Spa Finder to
directly track return on investment for their spa marketing partners.

Spa Finder, Inc. chief executive officer Pete Ellis refers to Jupiter
Research, which found that over 55% of travel and hospitality web site
visitors prefer to speak to someone before booking.

"The Click to Talk service provides our web visitors with the booking
process they prefer, while compelling them to follow through on their
spa travel plans - immediately and directly - resulting in more business
for our spa network - business that can be definitively attributed to
our marketing programs. It's a 'win' for everyone involved," said Ellis.

According Click to Talk call tracking data, Spa Finder is currently
driving nearly 5,000 calls per month to the network of resort,
destination, urban, and medical spas the company represents, says a
release.

"Customers utilising Click to Talk, moreover, are completing purchases
at roughly twice the rate of the average inbound caller from other
channels. And what's been good for Spa Finder's spa partners has also
been good for the company's own e-commerce ventures. Since rolling out
the service on the Spafinder.com Gifts and Products pages, order call
volume has increased 18% with exceptionally strong conversion rates,"
add the release.

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