Datalex and CarTrawler join hands to boost airline ancillary revenue

Datalex and CarTrawler have today entered into a strategic agreement which will combine the power and flexibility of the Datalex Travel Distribution Platform (TDP), with the multi-source procurement capability of CarTrawler's Car Rental Distribution system.

Published: 29 Feb 2008

Datalex and CarTrawler have today entered into a strategic agreement which will combine the power and flexibility of the Datalex Travel Distribution Platform (TDP), with the multi-source procurement capability of CarTrawler's Car Rental Distribution system.

The core addition to the Datalex flagship product is immediately available to all users of TDP - and allows its customers to instantly access any number of CarTrawler's 450 car hire companies, across 134 countries and 17,000 car rental locations in realtime, with a single uniform and unbiased view.

Ornagh Hoban, Datalex VP Marketing & Strategy said the incorporation of the CarTrawler procurement capability will enable rich, normalised and real-time content procurement from multiple car rental sources.

The alignment with the reservations and distribution capability of TDP, according to Hoban, provides significant value-add to Datalex's customers.

Mike Mc Gearty, COO, CarTrawler its worth noting that as CarTrawler is a neutral distribution system, the company has enabled a new level of commercial flexibility between those same customers and the car hire companies they choose to partner with.

"We really see this as a win for airlines and car hire companies alike," he said.

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