Insightful Travel Reports
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| The German Travel Consumer 2018 | The German traveller has rarely been in such good health, with consumer confidence at a post-reunification high and unemployment at a record low. Get the research now and find out how you can appeal to Europe’s most powerful group of travel consumers |
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| The Future of the Online Travel Giants: Priceline | Priceline has outpaced not just its direct competitors but also the likes of Amazon and Apple when it comes to earnings growth in the last decade but can it keep up the pace? Heavily reliant on Booking.com, pumping vast sums into online advertising and facing renewed competition, there are plenty of challenges. Check out our new report to see what the future has in store ... |
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| The Future of the Online Travel Giants: Expedia | It’s grown to become a juggernaut of the online travel world, dominating the US market and generating more gross bookings than any other company but can it keep its place? Part of a series looking at the largest players in online travel, get the report now and see what the future has in store … |
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| Chinese Travel Consumer Report 2017-2018 | There’s a reason China is one of the biggest talking points in travel - every number is staggering: More than 140 million outbound trips, over 4 billion domestic tourism journeys, the highest international per trip spending in the world. You simply can’t afford to ignore it, so get the report now and see how this mega-market will develop. |
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| The Global Luxury Travel Consumer | The luxury traveller already vastly outspends the average consumer and this gap is set to widen as the luxury travel market grows faster than the wider travel market. Get acquainted with these big-spenders through this in-depth report. |
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| The Mobile in Travel Report Series 2016-2017 | Through industry and consumer research the Mobile in Travel Report Series will give you the tools to perfect a mobile experience that is right for your brand |
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| EyeforTravel UK Travel Consumer Report 2016-2017 | A comprehensive study into the UK travel consumer and the UK travel industry. A must-read for any travel brand working with, or looking to expand into, the UK travel market. |
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| EyeforTravel Full Year Round-Up and Forecast 2016 | A wide-reaching look at the state of the travel industry, the technology landscape, and economic analysis of the world’s major markets |
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| Utilizing User Generated Content | Understand how to drive engagement, build relationships, and create value from user generated content |
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| Making Brand.com a Success | Increase direct bookings with this guide on how to build, grow, and optimize your brand’s digital presence. |
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| Smart Analytics 2015: Identify, Track and Target the Modern Digital Consumer Effectively | Research & analysis into online consumer behaviours and best practice for using analytics to boost conversion and retention |
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| Ancillary Revenues in the Hospitality Industry | A comprehensive study into the current and future state of ancillary revenues in the hospitality industry. |
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| Mobile in the Hospitality Industry Report 2014 | In depth analysis of mobile and best practices to build a stronger user experience and drive revenue. |
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| Mobile in the Online Travel Agent and Travel Metasearch Industry Report | In-depth analysis on mobile strategies to build a stronger user experience and improved brand experience. |
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| Mobile in the Airtravel Industry Report 2014 | A complete review of mobile strategies in the airline and airport business to drive success for your brand |
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| Dynamic and Personalized Pricing | We are on the cusp of a revolution that promises greater personalization and profitability as pricing becomes more segmented and relevant to each customer. Download this free report, which is part of a four-part series, to understand how pricing in travel is charging into the future and how you can become part of this revolution |
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| The State of Hospitality Distribution: Direct Bookings | Download this free report from EyeforTravel and Fornova to get a comprehensive market outlook and a guide to building high-performing direct channels |
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| China Online Travel Market: The Trends to Watch | Discover more about China's eye-watering growth and where it is heading with this key trends report |
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| Understanding Customer Behavior Through Demand-Based Analytics | Demand-based analytics promise a step-change in travel brands’ capabilities, unlocking huge insights that will allow brands to better target consumers, build superior products and adjust faster to changing patterns. |
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| How Best Western, Zoku, Ctrip and Meetings.com are Cracking the Customer Experience | Learn from top brands about how consumer expectations are changing and how to match those demands |
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| Japan Airlines, RCI and Allegiant: The Journey to Hyper-personalization with a Human Touch | How the best in travel profit from hyper-personalization |
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| The State of Hospitality Distribution: Metasearch | Billions of searches and dollars in revenue now flow through travel metasearch companies but many hotel companies are struggling to thrive on the channel. Download this free white paper and learn how to master metasearch. |
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| The Future of the Online Travel Giants: Ctrip | Ctrip is the fastest growing global OTA, the largest online consolidator of travel and accommodation in China, and the third largest OTA in the world after Booking Holdings and Expedia. Read this report to learn about its stratospheric growth and what the future holds for this rising star of online travel. |
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| Converting the Customer | Download this report now to become a conversion king! |
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| EyeforTravel Europe 2018 Round-up | See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show |
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| EyeforTravel San Francisco Summit 2018 Round-up | The San Francisco 2018 summit was all about helping travel industry professionals separate the real from the hype. Check out the Round-up to see where the industry is placing its bets for the future. |
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| Understanding the Travel Consumer | Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands. Download this free report to find out how top travel brands are tackling the challenge and using profiling, attribution and analytics to get closer to their customers. |
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| Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey | Your travel brand needs to reach an increasingly mobile traveler and to do so in a smart, linked up way, but do you know how? This free mobile market report will give you the analysis, insight and strategy to become a mobile master. |
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| German Travel Consumer 2018: Booking Patterns and Trends | Learn more about Germany’s unique booking trends with this free report covering digital habits, device usage, lead times, research behaviours and more! |
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| EyeforTravel Smart Travel Data Summit North America 2018 Round-up | Companies with a strong handle on their data have a major edge. They can move first and move faster than their rivals and speak to their consumers in ways that other can’t. EyeforTravel’s Smart Travel Data Summit North America Round-up brings together companies that excel in these fields to give you an insight into the future of data and analytics in travel. |
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| German Travel Consumer 2018: Outbound and Domestic Travel Patterns | German travel consumers are set to spend more than €130 billion on leisure travel in 2018 in a market that is going from strength-to-strength. Download the free report excerpt now to understand the international and domestic travel markets. |
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| German Travel Consumer 2018: The German Consumer and Travel Market in 2018 | Germany is Europe’s most important travel market. It alone accounts for 30% of EU citizen’s overnight stays in foreign countries and is the world’s third largest outbound market. Click here for a free report extract giving an overview of the German travel market in 2018 |
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| The Death of Cash in Travel? | The way people pay for travel is reaching a new level of complexity. There are now a host of local players offering e-wallets, currency cards, peer-to-peer exchanges, and credit and debit cards, all hoping to compete with cash. Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand. |
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| Digital & Data Strategies for Travel 2017 Round-up | What exactly will the travel organization of the future look like? Attendees from around the globe came to EyeforTravel’s Digital & Data Strategies for Travel 2017 summit to find out. Read the free round-up report to see what their conclusions were … |
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| Can Voice Change the Way We Travel? | Voice is the hot investment area for the biggest players in tech at the moment but what do they see and can AI-powered voice services really change a field as complex as travel? Download this free report to find out. |
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| The Future of the In-Stay Experience | Hospitality businesses live and die by their reputations but are accommodation brands really focusing enough on the one moment where they have the guest’s complete and undivided attention: The stay itself? Now, a wave of innovation is giving hotels new opportunities in this space and opening up ways to build relationships. Download the free report now to see how you can take advantage |
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| EyeforTravel North America Summit 2017 Round-up | At EyeforTravel’s largest event it was all about using the leading edge of technology to address the age-old issue of improving the customer experience. See what technologies top brands are getting involved in and the tactics they are using with this report from the heart of the Summit. |
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| Does Deep Learning Hold the Answers? | AI is advancing at breakneck speed and deep learning is at the vanguard. It is allowing researchers to mine data for insights at a much faster and more accurate pace than ever before. Download the report now to understand the implications for travel and how brands are using it to drive value |
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| The Changing Face of Tours and Activities | The race is on to fully connect tours and activities into the digital travel ecosystem and make it the next big growth sector in travel. How will this change the sector, the entire industry, and your business? |
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| Are Bots Worth the Bother? How Conversational Commerce Can Help the Travel Industry | Can natural language processing help travel brand create intelligent bots that can talk, and sell, directly to consumers? |
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| Aggregating Data Streams for More Effective Revenue Management | Revenue managers are facing a data overload: competitor analysis, channel production, distribution costs, booking information, customer data and much more. How can they know where to look, what to get out of their data and how to apply it? Help is at hand as this report will guide revenue managers in data collection, interpreting their findings and building strategies to increase profitability |
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| EyeforTravel San Francisco Summit 2017 Round-up | Learn how tech is transforming travel with opinions and insight from our San Francisco Summit 2017 |
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| EyeforTravel Europe 2017 Round-up | Distribution dilemmas, picking partnerships and chatbot champions – what’s on the mind of the European travel industry? Find out from EyeforTravel’s largest European show. |
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| Does Virtual Reality Have a Place in Travel? | Virtual reality could change the way people consumer travel content but are consumers ready to embrace this new technology and is it worth travel brands investing today? This white paper explores market conditions and the business case for virtual reality both now and in the future. |
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| The State of Data and Analytics in Travel Report 2017 | What are the big trends, challenges and opportunities being created by data and analytics for the travel and tourism industry? EyeforTravel conducted a global, industry-wide survey of more than 450 travel data professionals to find out … |
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| EyeforTravel Smart Travel Data Summit North America 2017 Round-up | See what top travel data professionals in North America are thinking about and how the industry is being transformed by data and analytics |
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| Understanding the Travel Consumer´s Path to Purchase | This study of real-world travel purchases, alongside detailed behavioural data, will help you to understand the steps consumers go through to arrive at their final bookings |
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| EyeforTravel Smart Travel Data Summit 2016 Round-up | An overview of the best gathering of data professionals in Europe, taken straight from the 2016 Smart Travel Data Summit |
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| EyeforTravel North America 2016 Post-Conference Round-up | All the news and views direct from our flagship North American conference |
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| Improving the Airline Experience | How technology is changing customer experiences and communications |
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| Mobile in Travel Report Series: The Mobile Travel Market in 2016 | Part one of our mobile report series looks at how m-commerce is developing in the travel industry and which is better - apps or mobile web? |
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| Mobile in Travel Report Series: Perfecting Apps and the Mobile Web | Part two of our mobile report series investigates what it takes and costs to make the perfect app and how travel brands can create great mobile-optimised sites |
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| Mobile in Travel Report Series: Partnerships, Data and Mobile Security | Part three of our mobile report looks at the partnerships transforming the mobile travel experience, the systems driving this change and how to ensure the security of mobile sites and apps |
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| Airport 3.0: The Technology and Data Transforming Airport Operations | As passengers become more technologically sophisticated and connected, airports must meet this through connectivity, data analysis and better communications |
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| US Outbound Travel in 2016 | With US outbound journeys growing by nearly 8% in 2015, this huge market is one of the world’s largest and most dynamic. This white paper analyses the US outbound market from top-down and bottom-up perspectives, providing market sizing and forecasts alongside a detailed breakdown of the consumer segments most likely to travel abroad. |
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| Cross-Cultural Marketing in a Digital Age | We all know that content is king but how many of us are genuinely living by this? Shockingly, EyeforTravel found that less than half of hotels translate their websites into three languages or more |
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| Breaking Barriers to Push Notification Engagement | Once an app is downloaded, a brand has a permanent marketing channel that the consumer constantly carries with them, but how well is this being used? |
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| Smart Translation: How Tech Can Help You Reach a Global Audience | Keeping up with a diverse, global market place requires localized content and services. However, travel brands have not always been able to meet expectations as the resources required have been beyond them. Smart tech and cloud computing can now fill this gap, allowing brands to launch more products, in more languages, more quickly. |
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| Chinese Social Media Landscape 2016 | A travel brand’s complete companion to operating effectively within the Chinese social media scene in 2016 |
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| Personalizing Through Programmatic |
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| Bringing Predictive Analytics to the Hotel Industry |
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| EyeforTravel Half-Year Round-Up and Forecast: 2015 | A comprehensive look at the state of the travel industry, the technology landscape, and economic analysis of the world’s major markets |
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| Building Customer Loyalty through Behavioral Marketing | This whitepaper looks at building customer loyalty through behavioral marketing. Specifically, how you can use technology to understand the profile of your users and how Teletext Holidays, Corinthia hotels and Thai Airways have successfully used behavioral marketing to increase their repeat bookings and loyalty. |
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| The Implications of the UK’s EU Membership Referendum for the Travel Industry | The impact of the EU referendum on the European and UK travel market |
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| The Future of Metasearch 2015 | Strategize for the Metasearch Age |
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| Five Global Travel Trends that will make 2015 the year APACs inbound tourism takes off | 2014 was a tumultuous year for travel and tourism in the APAC region. Rapidly falling oil prices and high profile disasters have kept the region in the headlines. But as the region emerges into the Chinese New Year, conditions appear to be growing ever more ripe that will allow APAC to grow rapidly to become a travel destination to be reckoned with. |
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| The Big Picture in Travel: Six Things to Look out for in 2015 | An in-depth look at the big topics shaping travel markets across the globe in 2015 and beyond. |
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| Free Whitepaper: A Five Point Plan to Winning at Social Customer Care - Lessons from the Airline Sector | Whether you work for an airline or not, a lot can be learnt from their approach. So to help you plan your social media for customer service strategy, EyeforTravel has interviewed airline giants American Airlines and Southwest to gain insight into how to win at social customer care. |
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| Free case study: How Denihan Hospitality Use Data & Analytics to Drive Loyalty | Denihan Hospitality Group owns and operates 14 boutique hotels in New York City, Chicaco, Miami and Washington DC. Each hotel is designed to appeal to specific customer segments and as a result aims to tailor the experience and service to individual needs. Personal customization is vital to ensuring loyalty. |
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| Whitepaper: Ritz Carlton´s location-based marketing strategy - free white paper | Clayton Ruebensaal, Global Head of Marketing, discusses how they have integrated their "Let us stay with you" campaign throughout their social media & mobile strategies to enhance the guest experience. |
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| Social Media and Mobile in Travel Distribution Report: Online strategies, consumer and industry trends, 2013 | Strategic insights on how mobile and social media have impacted the optimal marketing mix to drive direct booking, meeting future consumer needs and increasing conversions. Free for subscribers or €495 for non subscribers - call +44 (0) 207 375 7557 to find out more |
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| Travel Consumer Report, France, 2012-13 | Unique consumer data about the French Travel consumer that will enable you to sell to the valuable market. Free for subscribers or €495 for non subscribers - call +44 (0) 207 375 7557 to find out more |
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| Travel Consumer Report, Germany, 2012-13 | Unique consumer and market insights to make the right decisions to drive success for your brand |
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| Travel Consumer Report, The Netherlands, 2012-13 | Unique consumer and market insights to make the right decisions to drive success for your brand |
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| Travel Consumer Report, United Kingdom, 2012-13 | Unique consumer and market insights to make the right decisions to drive success for your brand |
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| Travel Consumer Report, USA, 2012-13 | Unique consumer and market insights to make the right decisions to drive success for your brand |
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| Travel Consumer Report, 2012-13 | Unique consumer and market insights to make the right decisions to drive success for your brand in the cut throat online travel industry |
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| Travel Distribution & Marketing Barometer 2011 | A global survey amongst key travel executives with the aim of investigating distribution and marketing performance and perspectives for the quarter. |
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| Evolution of Travel Retail Report 2010 | From disruptive environments emerge new ways of doing things. |
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| North American Online Travel Report for Package Travel Products 2009 | North American travel has met targets but how has package products performed? |
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| Effective Revenue Management in the Hospitality Industry - white paper | How is hotel revenue management evolving in the face of new technology and changing consumer behaviour |
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| A few Findings from our latest report Mobile in the Hospitality Industry 2014 | A few findings gleaned from our latest report. |
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| European Online Travel Report 2009 | The European market and how it still accounts for the vast majority of international travel |
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| North American Online Travel Report for Hotels 2009 | North American travel reached its estimated trip target, what did it achieve from this? |
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| North American Online Travel Report for Rail 2009 | North American travel has reached its target. What impact has this had on rail markets? |
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| North American Travel Report for Travel Intermediaries 2009 | The North American Travel Market and its Accomplishments |
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| Western European Online Travel Report 2006 | A strategic analysis of the Western European online travel market |
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| How to build a mobile experience that becomes your customer’s travel companion | A mobile experience case study - To access the report click on the image below. |
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| Special Report: The importance of User Experience in the Travel Industry | A case study on the user experience - To access the report click on the image below. |
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