Harrah’s Operating Company, Inc., a subsidiary of Harrah’s Entertainment, Inc. has been awarded United States Patent No. 6,993,494...

Published: 14 Sep 2006

Harrah’s Operating Company, Inc., a subsidiary of Harrah’s Entertainment, Inc. has been awarded United States Patent No. 6,993,494...

Harrah’s Operating Company, Inc., a subsidiary of Harrah’s Entertainment, Inc. has been awarded United States Patent No. 6,993,494 by the U.S. Patent & Trademark Office.

The patent, the 18th in the Harrah’s US portfolio, is titled Resource Price Management Incorporating Indirect Value.

This patent describes setting customised prices for hotel rooms and other resources using the value of the customer’s purchases in any of a property’s operations, including gaming, retail purchases and dining. This process allows Harrah’s to more effectively use its hotel room inventory, helping maximise total revenue per hotel room, based on our guests’ experiences.

The patent will allow Harrah’s to create new customer segments – including non-gaming oriented groups – and to offer those customers targeted packages of gaming, hospitality and other offerings that will appeal most to each unique customer group.

“This patent is an example of Harrah’s innovative use of technology to enhance the customer experience by leveraging our unique understanding of the customer’s value across our the enterprise, not just the casino floor,” said David Norton, senior vice president, relationship marketing.

“This method is a valuable addition to our revenue management system, which helps us realise greater returns on our new and existing hotel assets,” said Norton.