Published: 05 Oct 2007

According to JDA, the key objective is to maximise turnover within the Holidays Division of Haven Holidays, the United Kingdom’s leading holiday parks operator. In recent years, the company’s manual revenue management techniques have faced capacity constraints and rapidly changing demand patterns. The decision to select JDA technology to increase revenues was seen as a logical extension to current practices.

“As part of our constant drive to improve the quality of our 36 holiday parks, we continue to invest many millions of pounds every year in improving our estate both physically and aesthetically,” said Neil Davies, Head - Commercial at Haven Holidays. “These redevelopments have resulted in available capacity for the holidays business that remains relatively static. Therefore, future increases in turnover will largely be generated by increasing margins rather than volume. The adoption of state-of-the-art technology is crucial in enabling us to achieve our financial goals.”

Haven Holidays manages thousands of holiday packages, many of which have differing associated cost structures that can add complexity to the challenge of maximizing tariff.

“This makes the revenue management of each park extremely challenging,” Davies said. “JDA’s expertise in the implementation of revenue management solutions across various sectors of the industry should ensure that we unlock the potential that exists within the holidays business. With more than half a million holiday packages sold each year and an increasing tendency to book late, it’s crucial that we react immediately to any change in demand and adjust prices accordingly.”

JDA’s Group Vice President of Revenue Management, Andy Archer, said, “The holiday business today is becoming increasingly complex, both in terms of the sheer number of available options, as well as the array of prices and promotions that make the industry such a competitive one. It’s impossible to manage such volumes of information without technology, and revenue management systems are proving their worth by making sure that revenues are always maximized. JDA’s Tour Revenue Optimizer solution is agile enough to be able to address the requirements of more specialised companies, such as Haven Holidays, as well as the larger and more complex trading models of operators like TUI UK. ”