Lixto Software has launched its Travel Online Market Intelligence (OMI) solution.

Published: 13 May 2009

Lixto Software has launched its Travel Online Market Intelligence (OMI) solution.

This SaaS-based solution offers travel companies, travel agencies and medium to large size hotel chains a modular approach to providing online market intelligence.

Lixto Travel OMI is designed to be used by revenue and pricing managers in online travel companies and other organisations to increase revenue and profit through higher average daily rates and higher occupancy levels. The company added that occurrences such as competitor sell-outs or oversupply situations can be detected faster and with less manual effort. Rate parity checks on different distribution channels can be automated leading to a more stringent execution of the pricing strategy and distribution agreements.

The market data is obtained from aggregated information derived from predefined websites. This information is then consolidated and visualised in an enterprise-grade analytic application framework that utilises Cloud Computing.

Lixto Travel OMI is based upon the company’s web data extraction technology that has been designed to access, augment and deliver content and data from highly dynamic web applications that utilise client-side processing techniques such as JavaScript, AJAX and dynamic HTML.