Demand-based analytics promise a step-change in travel brands’ capabilities, unlocking huge insights that will allow brands to better target consumers, build superior products and adjust faster to changing patterns.
Every organization selling to travel consumers is working against a ticking clock to win the booking, searching for a customer before it’s too late. This means that they need a comprehensive understanding of consumer demand – the who, where and when of each sale both past and the potential future. Using data and analytics to unlock demand patterns promises multi-billion-dollar gains for the industry. Read this free white paper to understand how to unlock the value contained in demand-based data, including:
- Real-world examples and case studies
- Industry survey data
- Data-based techniques and areas of focus that can improve business performance immediately
- Expert insight.
This white paper features insights from:
- The Travel Corporation
- Thomas Cook Hotels & Resorts