Accord Holdings Ltd has acquired travel website design, development and online marketing specialist Netizen.

Accord Holdings Ltd has acquired travel website design, development and online marketing specialist Netizen.

Published: 07 Sep 2006

Accord Holdings Ltd has acquired travel website design, development and online marketing specialist Netizen.

Direct response advertising agency group Accord Holdings’ paid search marketing division, Accord Search Marketing (ASM), will be merged with Netizen and re-branded as Netizen Digital.

The acquisition and subsequent merger will give Accord Holdings, which last year had a turnover of £153 million, its own in-house full-service online marketing specialist.

Netizen Digital will be headed up by ASM managing director Lewis Lenssen.

“Travel companies are now realising the full potential of online marketing. The future lies in maximising ROI performance across a full range of integrated channels. Paid Search and SEO will generate response, but if your website isn’t up to scratch, or if you don’t keep in touch with your existing customers, you are reducing your likely returns. In this incredibly competitive market companies need to be consistent throughout the entire consumer buying experience,” said Lenssen.

Netizen Digital will deliver integrated, end to end marketing campaigns across all online channels. It will broaden the range of online advertising services Accord Holdings offers across its portfolio of companies, which includes travel advertising specialist Conrad Advertising.

Netizen delivers a bespoke offering, based around its web platform, ‘Mosaic’. In addition to its website design and development, and content management services, the company also provides reservation system integration, search engine optimisation (SEO), and e-mail marketing. ASM is already one of the top five paid search agencies in the UK, last year handling £25 million in search business. Their Google-certified team manages PPC search engine marketing campaigns for 130 clients in the UK .

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