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A travel brand’s complete companion to operating effectively within the Chinese social media scene in 2016
China is not just the pre-eminent outbound travel market, it is also the market where social media can make the biggest difference. Chinese consumers are more engaged in social media than in other major economies, are more comfortable with brand conversations, and the networks are more advanced in providing direct routes to purchase than their Western counterparts. Read this report to learn how to operate within China and how to reach the Chinese consumer when and where it matters.
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