Leonardo has recently developed a Digital Asset Management Platform for SynXis worldwide.

Published: 26 Oct 2005

Leonardo has recently developed a Digital Asset Management Platform for SynXis worldwide.

Making the announcement, David Elton, managing director, Leonardo said
that SynXis selected Leonardo to provide a rich content repository and
distribution system that will allow centralised production, ownership,
management and distribution of rich-content for all of the properties
using their RedX Distribution Management System.

Leonardo has created a Digital Asset Management Platform that will allow
SynXis customers a single source repository for rich content assets
(images, text and multimedia), said a release.

"Our strategy has been to partner with industry leaders where it
complements our distribution management system and services," said Bill
Nicholson, president and general manager, SynXis. Nicholson added that
the development teams are working closely to bring customers an
integrated travel content management tool that will simplify their image
distribution.

Leonardo's ASP Digital Asset Management (DAM) electronic solutions are
designed to simplify the management and optimisation of interactive rich
media content, the automation of image distribution to travel channels,
as well as the creation and delivery of e-marketing promotions and
e-brochures across any large travel organization, according to the
company. Additionally, Leonardo provides a central source of
distribution for travel channels and their travel partners to receive up
to date digital interactive travel content in the coding and variation
of formats that they require.