Offering a new value-added service to its customers, Hotwire is to launch a magazine subscription programme with M2 Media Group.

Published: 07 Dec 2005

Offering a new value-added service to its customers, Hotwire is to launch a magazine subscription programme with M2 Media Group.

The market partnership between the two companies will provide magazine subscriptions to purchasers of airline tickets, hotel reservations, vacation packages and cruises. Upon booking their travel plans, Hotwire customers will be able to receive one-year magazine subscriptions included as a benefit of purchasing through Hotwire.

Tim MacDonald, vice president of product management at Hotwire.com, said, “As a leader in providing great deals on travel, this programme is consistent with our mission and enables us to offer another way to save money to our discount-minded customers.”

“The combination of a highly recognisable brand, a category that sells high-ticket items and a large volume of transactions translates into the high quality magazine subscribers sought by publishers. Additionally, the opt-in nature of the programme with a broad selection of titles makes this further desirable from a circulation perspective,” stated a release.