Tacoda has launched its behaviourally driven online advertising network, Tacoda Audience Networks, consisting of over 800 individual websites reaching more than 60 million unique users. The company is a provider of behaviorally targeted online advertising

Published: 02 Oct 2005

Tacoda has launched its behaviourally driven online advertising network, Tacoda Audience Networks, consisting of over 800 individual websites reaching more than 60 million unique users. The company is a provider of behaviorally targeted online advertising

"This is a massive undertaking and we are gratified that -- what a year
ago was just theory -- is now providing brand advertisers with an
extremely efficient way to precisely target audiences based on their
online behavior, on a scale that puts Tacoda in the same league as the
major portals and a viable alternative to broadcast TV," said Curt
Viebranz, president of the company. "Tacoda's providing advertisers a
unique way to engage just the audience they want to reach in a single
buy in quiet, well lit environments and without any waste."

The company stated that the new online advertising network gives major
advertisers targeted reach at a scale required for effective online
branding campaigns.

"Early participants running behaviorally targeted campaigns include
Delta, TGIFridays, Radisson, Western Union and eBay. Based on their
experience, over two-thirds of Tacoda Audience Networks branding
campaigns have been renewed," said the company.

As per the information available, Tacoda Audience Networks is enabling a
number of clients to cost- effectively engage the consumers they want to
reach, and does so in uncluttered, trusted online environment. Mandi
Adamo, vice-president, client services, Pinpoint Interactive Media said,
"By being able to specifically target the audiences that fit within our
demographic and psychographic planning considerations -- and in volume,
Tacoda lets us simplify the buying for national branding campaigns, and
eliminate the waste often found with other networks."

According to the company, websites participate in the network by
providing anonymous information about their visitors and/or by running
brand advertisements. They receive compensation on a revenue share basis
when their information is used to target ads elsewhere on the network,
or when they serve targeted ads on their own site. This way, websites
achieve new revenue streams, monetise their audience, increase page
yields and become part of buys that can compete with any other portal or
large-scale network.