Terming its new solution as a revolutionary one, Lodging Interactive has launched End2End ROI reporting platform for pay-per-click advertising campaigns.

Published: 19 Sep 2005

Terming its new solution as a revolutionary one, Lodging Interactive has launched End2End ROI reporting platform for pay-per-click advertising campaigns.

The new solution enables its hotel clients to accurately measure the
effectiveness of their pay-per-click advertising campaigns. This
measurement is from the initial search engine and keyword, website
visits, property telephone calls generated and the bookings that are
made online, according to the company.

DJ Vallauri, president and chief executive officer, Lodging Interactive
said, "End2End ROI combines best of breed third party pay-per-click
reporting technologies with our own proprietary systems to enable us to
precisely report on our client's pay-per-click advertising campaigns."

With End2End ROI, according to Vallauri, the company can measure all
website generated revenues and offline reservations made directly with
the property as a result of a keyword click through on any major search
engine. "This is truly revolutionary," said Vallauri.

According to the company, with End2End ROI all pay-per-click generated
website visits are tagged to enable Lodging Interactive to identify the
number of online bookings made and calls generated to each hotel.
Additionally, Lodging Interactive provides confirmation numbers and
revenue generated as a result of all pay-per-click bookings.

"For branded properties, the End2End ROI system will track the search
engine and keyword source of your website traffic, click throughs to
your brand web page and phone calls generated by your pay per click
investment. For the hotel brands that acknowledge the value of their
hotel's having their own proprietary website and willingness to invest
in online advertising, we can track actual bookings and the dollar value
by placing a simple code on the hotel's booking page on the brand site,"
stated the company. "Most industry research reports indicate that search
engines are utilised in approximately 85% of all Internet transactions
and as much as 50% of all travel online transactions. At Lodging
Interactive, we have found that our own clients through an effective
organic search program combined with a managed pay per click campaign,
the average hotel will enjoy an average ROI in excess of 10:1. The new
End2End ROI system gives our clients the information they need to make
informed decisions that will drive even better results."