22% drop in bookings from tour operators

Tour operators are delivering less bookings. Our research shows that there has been a 22% drop in delivering bookings over the last 3 months. The biggest growth in bookings have come direct from the travel companies website with a massive 72% of the industry saying bookings have increased from this channel in the last 3 months.

Published: 06 May 2011

Tour operators are delivering less bookings. Our research shows that there has been a 22% drop in delivering bookings over the last 3 months. The biggest growth in bookings have come direct from the travel companies website with a massive 72% of the industry saying bookings have increased from this channel in the last 3 months.

Bookings direct via voice/call centre have declined for 20% of respondents and increased for 29%. 42% have not experienced any change from this channel. 30% have experienced an increase in bookings via mobile device, 52% have not had bookings at all via this channel. 47% have had an increase in bookings from 3rd parties, 31% from GDS/agency and 24% from tour operators.

These are the global figures. Regional variances abound across India, China, the USA, Europe and Africa. These stats come from our exclusive new report, the “Travel Distribution & Marketing Barometer”. It is due to be published this 10-11 May. It will be available for free to all attendees of the Travel Distribution Summit (both Conference attendees and free expo visitors).

Click here to sign up for the free expo and seminars http://events.eyefortravel.com/travel-distribution-summit-europe/worksho... All you have to do is turn up to the event with a memory stick to download your copy of this report!

Click here to see the whole paid for conference agenda and understand why you should upgrade http://events.eyefortravel.com/travel-distribution-summit-europe/agendas...

The Travel Distribution & Marketing Barometer is original research, covering all the major travel markets and is packed full of useful stats, trends and analysis that shows you:

  • What travel distribution channels are growing
  • Which channels are shrinking
  • Which regions are investing in what distribution channel
  • What sectors of the travel industry rely on which channels
  • Which social media site works for your product

It’s going to cost you Euros 395+Vat if you don’t collect it at the summit, so register today and we will see you this 10-11 May at the world’s biggest meeting place for online travel executives.

 
 
 

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